Elena Visser
CFO ยท Netherlands
Netherlands ยท Finance
Ran finance through two fundraises and one down round
Elena has raised capital in good markets and bad, including one down round that she describes as the most educational quarter of her career.
She is pragmatic about dilution, unsentimental about valuation, and believes founders should model the bad case in detail long before they need it.
โข Raise on a plan you believe, not on a plan that maximises the headline. โข Model the bad case in as much detail as the good one, and rehearse it. โข Dilution is a price for time; know what you are buying. โข Investors fund the next milestone, not the vision.
โข What milestone does this round buy you, and is it enough to raise the next one? โข What does your plan look like if revenue grows at half your forecast? โข When did you last update the board on bad news before they asked?
Straightforward and calm under pressure. Comfortable discussing worst cases without drama.
Elena has raised capital in good markets and bad, including one down round that she describes as the most educational quarter of her career. She is pragmatic about dilution, unsentimental about valuation, and believes founders should model the bad case in detail long before they need it.
CFO ยท Netherlands